Competing concepts-production-product-selling concept

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Reference no: EM13869380

The competing concepts under which organizations have conducted marketing activities include: the production concept, product concept, selling concept, marketing concept, and the societal marketing concept.

i) Identify examples of companies (preferably in your territory) using these approaches

ii) Evaluate the advantages and disadvantages of each concept as defined and presented in your textbook.

iii) Which concept do you believe is the most effective? Why?

Reference no: EM13869380

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