Compete with the convenience of online retail

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Reference no: EM131753852

1. In the retail positioning matrix, the Mall of America would be positioned in the _____ breadth of product line, and _____ value added quadrant.

a. broad, high

b. narrow, low

c. medium, low

d. narrow, high

2. To compete with the convenience of online retail, the Mall of America offers a mix of sit-down dining, fast casual, and fast food dining choices. The various dining experiences are a ______ for Mall of America as compared to online malls.

a. point of differentiation

b. wholesale distribution

c. source of parity

Reference no: EM131753852

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