Reference no: EM133200804
DESCRIBE BRIFELY WITH MORE 6000 WORDS
Company Description, Products and Services FOR CGI GROUP
A clear, concise, and compelling description of your business concept as well as the products or services include the following:
- Business Description
- Provides an overview of key aspects of your business, like what you do and what makes your business unique. Anyone reading your business description should have no problem understanding the scope of your business.
- Describes how your business has a place in the market, as well as its benefits to future customers.
- Defines your business's mission statement that you want the public to see and include your vision statement too.
(ii) Product/Service Description
- Describes the products and/or services you offer. This is true even if you have an established business because the readers may not be familiar with your offerings.
- Since your product is new to the marketplace, you must include a very detailed description and, if appropriate, support the description with even more detailed aspects included in an appendix.
- Illustrate the differentiating aspects of your product(s) and/or services (so as not to sound like "me too"). Should include such things as price, service, support, training, delivery or some other aspects.
7. Industry and Competitive Analysis FOR CGI GROUP
Examine the structure of industry's impact on your company and industry-level performance. Also, identify your greatest competitors and evaluate their strategies to find out what their strengths and weaknesses are and how they relate to your product or service.
(i) Five Forces Framework
Analyze the five competitive forces that shape your business industry and describe the industry's weaknesses and strengths. Identify the industry's structure to determine your corporate strategy.
(ii) VRIO Framework
Analyze competitors' marketing strategies and defines their vulnerable areas by examining their strengths and weaknesses. This will help you determine your distinct competitive advantage.