Compass minerals international consider strategic

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Reference no: EM132267936

1. After reading the case “Ventures in Salt: Compass Minerals International,” consider strategic moves for this stand-alone firm. Analyze the market and, using specifics from the case study, develop one cooperative and one competitive move. Select the most effective choice and explain why it is the best option. Synthesize a tactic to support the move. How can the tactic be implemented within the scope of the overall strategy?

2. What challenges and opportunities might you face in the international marketing research process?

If you collect primary data, what sort of tools and methods would you use?

Explain your answer. Would you collect qualitative or quantitative data or both?

How would you eliminate cultural bias?

Are there any privacy laws and regulations that should be observed?

Reference no: EM132267936

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