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Comparing research designs

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Comparing Research Designs

There are several research designs that can be used in business applications. The two we will focus on here will be quantitative and qualitative. Quantitative research tends to use hard data such as statistics to frame and interpret the research, where qualitative research tends to depend on observation.

What are the differences between a qualitative research design verses a quantitative research design?

When would it be appropriate to use one design over another in investigating a business process problem? For example, a toothpaste company wants to find out what the demand for a tooth whitening gel is among male customers between the ages of 30-40 years. What research design would be appropriate for the company to use?

Reference no: EM132161458

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