Compares the attitudes of the two consumer groups

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As we discussed in this chapter, many consumers are highly critical of advertising. In order to better understand this, conduct a short survey of (1) your college classmates and (2) a different group of consumers such as your parents and their friends.

In the survey ask the respondents about the criticisms of advertising discussed in this chapter, that is, that advertising (1) is manipulative, (2) is deceptive and untruthful, (3) is offensive and in bad taste, (4) creates and perpetuates stereotypes, and (5) causes people to buy things they don't really need. Be sure to ask respondents to give you examples of ads that they feel fall in these categories.

Develop a report that summarizes your results and compares the attitudes of the two consumer groups.

Reference no: EM131286535

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