Compared to his competition

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Compared to his competition, Mayhem was the most popular on twitter, but was second in popularity on Facebook. Why do you think this was the case? There isnt much to go by, basically there professor was talking about how Allstate created the Mayhem character to beat our Progressive's Flo in the commercials. Mentioned how in 2008 created a Twitter account and a year later a Facebook account.

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