Compare your own buyer decision behavior for two products

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Reference no: EM132119186

Question: Compare and contrast your own buyer decision behavior for two products:

- one that is high involvement,

- the other that is low involvement

Discuss which of the steps in the 5-step buyer decision process presented in class differ and why?

Max 3 pages, double-spaced, 1 inch margins, 12 pt. font

Reference no: EM132119186

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