Compare video ads to radio ads

Reference no: EM133681999

Develop plans for an experimental study to answer the research question provided. Compare video ads to radio ads? Ads on Facebook versus ads on Twitter? Make sure to be very specific as to what the independent variable is; in other words, which message characteristic variations is the focus? Persuasion is similarly broad, so decide what persuasion means in the study. Is the dependent variable consumer attitudes toward an organization, intentions to purchase a product, something else?

Research question: How do message characteristics influence persuasion?

1) type and specific experimental design being used (e.g., true/full experiment, Solomon four-group design);

2) the IV(s) and DV(s);

3) what participants will see/do/etc. in each of the experimental and control conditions;

4) how you will measure the DV(s), and

5) one strength and one weakness of the experimental design that you have chosen - this should be specific to the exact experimental design that you have chosen (e.g., Solomon four-group design).

Reference no: EM133681999

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