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Compare two social marketing platforms in terms

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Compare two social marketing platforms in terms of the following social marketing goals:

Goal 1: Encourage consumers to become fans and engage in conversation

Goal 2: Strengthen the brand through online conversations

Identify and describe how the multiscreen environment has improved the ROI for a local business in one of the two social marketing platforms you identified in #1. Provide a screen capture for at least one of the platforms that supports your choice.

Reference no: EM133378390

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