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Compare two package designs for a laundry detergent

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Reference no: EM131640009

Question: Comparing package designs. A company compares two package designs for a laundry detergent by placing bottles with both designs on the shelves of several markets in a large city. Checkout scanner data on more than 10,000 bottles bought show that more shoppers bought Design A than Design B. The difference is statistically significant (P = 0.02). Can we conclude that consumers strongly prefer Design A? Explain your answer.

Reference no: EM131640009

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