Compare two opposing Accor Hotel Group brands

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Reference no: EM132344477 , Length: word count:1200

Hotel Operations Management Assignment - Property Portfolio Analysis

Assessment Description - The purpose of this individual property portfolio analysis is to further your understanding of the role of operations and control in hotel management by applying hotel operation management concept to a real business case. It will also further your ability to identify a range of factors that influence operations in hotel and accommodation management.

Based on concepts discussed in weeks 3 to 8, you are required to compare two opposing Accor Hotel Group brands and critically examine their differences in:

  • Provided facilities;
  • Services available;
  • Room rates;
  • Revenue streams;
  • Housekeeping functions;
  • Food and Beverage outlets;
  • Other supplementary services offered by the brands.

Your case study analysis MUST follow a professional structure:

Property Portfolio Analysis of the upper scale Accor brand (600 words).

Property Portfolio Analysis of the budget scale Accor brand (600 words).

Reference List (You must use Harvard Referencing Style).

In creating your assessment, you may wish to include tables, graphs, charts or any other visual aids. You are required to reference at least 12 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, and newspaper articles.

N.B: The reference list does not count towards the word limit in this assessment.

Reference no: EM132344477

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Reviews

len2344477

7/24/2019 12:09:12 AM

Word Limits for Written Assessments - Length: 1200 words (+/- 10% allowable range). Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded. Assignment Submission - This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the Turnitin error message.

len2344477

7/24/2019 12:09:07 AM

You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur. Late assignment submission penalties - Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy.

len2344477

7/24/2019 12:08:45 AM

Marking Rubric - You critically analyse and examine specific information required by this assessment. Your analysis clearly and thoroughly identifies and applies relevant accommodation management concepts. Correct grammar and spelling throughout the analysis with no obvious errors. Your analysis is professionally presented and exceeds expectations in what is evidently suitable for a high-grade commercial environment. In-text referencing and the resultant reference list are correct, with no errors.

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