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Discussion Post
In 200-250 words with references please answer the following:
Select two licensing segments that interest you (e.g., Olympic licensing and collegiate licensing). Compare and contrast three to five unique elements of each segment from a sports licensing business point of view, discussing both differences and perhaps similarities that are shared. Make sure you specifically comment on why these unique elements may be important if you were trying to conduct licensing development activities within the segment.
Suppose that a new Social Media Marketing program is being developed for your school. As an Administrator, how would you advertise it and find support for this new program? What would be your goals in terms of advertising this new program to curre..
Detail the macro and micro criteria that would be relevant to screen the markets. Why are these criteria relevant to Primark in their new market selection
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Profile your typical consumer audience - Be sure to develop your buyer persona based on psychographics, benefits sought (behavioural), geographics
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Demographic trends indicate that a large number of baby boomers are on verge of retiring. What would be your recommendation to address the 4P's of Marketing?
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