Compare the sources of brand equity for each pair

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Reference no: EM132269073

Discuss and explain

a. Pick two brands in each of three or four different product categories, and then compare the sources of brand equity for each pair. Which brand enjoys a stronger positioning strategy relative to its competition? Focal brands might include:

Charles Schwab vs. E*Trade

Frederick’s of Hollywood vs. Victoria’s Secret

Maytag vs. Kenmore washing machines

FedEx vs. USPS Express Mail

b. Identify three brands that are on the endangered species list and: 1) analyze reasons for the problems, and 2) suggest prescriptive marketing measures. Appropriate brands might include Wise potato chips, Oldsmobile cars, Tang drink, LifeSavers roll candy, J.C. Penney.

Reference no: EM132269073

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