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Question: Compare the product values offered by AQUARIUS SPORTS DRINK vs the potential innovation. Why does this brand need "repositioning"?
What further information would you need to analyse information on market and business needs to identify marketing opportunities?
What combination of marketing and media channels did we use to reach current and potential customers? How are we gathering information on where current customer
Explain the role of Sales Promotion as both a strategic tool and a tactical tool in the marketing communications mix.
Many companies are promoting products on The Cartoon Channel, and other channels offering children's programs, that specifically target children. Do you think such practice is unethical, or is it a good marketing strategy for focusing on building ..
Do the attributes used to evaluate Colas vary in relative importance, Do the attributes used to evaluate Colas vary between respondents
Case Study: Wal-Mart - What is the impact of Wal-Mart on customer borne transactional costs? Do you think that Wal-Mart is likely to create additional value
Should Procafecol invest in new brewing, packaging and other technologies, ore remain firmly entrenched as a branding organization?
address the following in a three-page paperconsider an ethical dilemma you or someone you know faced recently and
Why is it important to know about the characteristics of a country's transportation infrastructure? What are freight forwarders? How do they function? What services do they perform
The product life cycle concept has been criticised for encouraging a tunnel vision in marketers. Discuss
Complete a term project, a four page report on a marketing topic based on a minimum of three Internet sources, evidenced by footnotes.
Consider the differences between targeted marketing and mass marketing and what led to the rise of each. Do you think one is more effective than the other?
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