Reference no: EM133588911

Question: Two of the topics this week are branding and the importance of package design for non-durable consumer products (these are often referred to as CPGs or Consumer Packaged Goods). Select a specific branded non-durable consumer product. This can be almost any product you find in a grocery store, convenience store or drug store such as a food product, a beverage, a household product or a personal care product. In you first post, please describe: the brand itself including the brand name and 4 to 6 words that reflect your associations with the brand. describe the package design including its visual look, materials and recyclability, how the package affects the usage of storage of the product, and the label (printed information on the product). discuss whether or not you think the package design clearly expresses the brand meaning and if you think the package design helps the product stand out on the shelf. In your follow-up to other students, you can a) add more associations, b) compare the package design to similar products c) agree or disagree in the students' analysis that the package design helps the product stand out.