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The owner of an online video rental service has recorded the following rentals each week:
Week:
1
2
3
4
5
6
7
8
Rentals:
1202
1503
1444
1254
1609
1499
1689
1555
a. Use a three-week moving average to forecast sales for each of the weeks 4 through 9.
b. Use a four-week moving average to forecast sales for each of the weeks 5 through 9.
c. Compare the forecasts created by these two methods using mean absolute deviation. Which forecasting method would you recommend?
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What does this story illustrate about the importance of managers and management. Do you think this relationship would be just as important in other types of businesses i.e., non-fast-food businesses. Explain.
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