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Coca-Cola Case Analysis Discussion Questions
1. Why, historically, has the soft drink industry been so profitable?
2. Compare the economics of the concentrate business to that of the bottling business . Why is the profitability so different?
3. How has the competition between Coke and Pepsi affected the industry's profits?
4. How can Coke and Pepsi sustain their profits in the wake of flattening demand and the growing popularity of non-CSDs?
Use the words "Prohibits" or "Does Not Prohibit" in the subject line of your thread, depending upon your conclusion. Do not use attachments as these are cumbersome and inhibit the discussion process.
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Why do you think competing businesses endeavor to differentiate? How can external factors regulate the nature of competition within an industry?
Identify the similarities and differences between charismatic and transformational leadership styles.
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