Reference no: EM131410064
Question:
Advertisers and marketers use motivation theory when they create advertising campaigns by pairing their products with items that arouse positive emotions. Find a video clip of a commercial for a particular product, and identify which motivations are being targeted in the ad.
Write a 700- to 1,050-word (about two to three pages) paper about motivation in which you do the following:
Summarize the commercial (include a link to it).
Describe which motivation(s) being targeted in the ad, and explain which motivations are not being targeted.
Compare the different theories of motivation (instinct, evolutionary, drive, arousal, incentive, and hierarchal), and explain how they differ. Explain which theory best fits the advertisement you selected.
Note: Be sure to properly cite any resources you use and post a link to the clip. You will be assessed on whether your paper is clear and logically organized; whether the content is comprehensive and relevant; whether the language is appropriate to the audience; whether writing is clear and concise; whether grammar, usage, spelling and punctuation follow standard American English; and whether references are consistent with appropriate course-level APA guidelines.
Format your assignment according to appropriate course-level APA guidelines.
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