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Compare the corporate reputation scores in Exhibit 7.2 with the brand valuations in Exhibit 7.4. Why does Apple sit at the top of both lists? How has the company used good branding and positioning strategy to achieve this result? How is it that Wells Fargo can have a very high brand valuation, but a very low corporate reputation score?
What is your own view of what motivates people to work hard and perform well? Do you know of any examples where reward systems are inconsistent with desired behavior? How are personal values related to rewards?
Explain e-Business failure and Explain what happened and what would have been done differently
Strategies for improving service quality and productivity and Service recovery considerations after failure
Discuss what duty or duties a business has with regard to checking the background of potential employees before hiring
throughout this class you have examined a product of the waters bottling company and addressed market concepts theories
write a 1050- to 1400-word paper in which you research the current customer base buyer behavior demographics
Explain Product Positioing and Give an example of how each of the four components of the marketing mix could be used to position a new minivan for the well educated
A manufacturer of a new electronic product PONITES conducted a market research survey to determine purchase likelihood of its new brand for different prices.
Explain Product Lifecycle of Ipod and Hummer or Playstation- Marketing and Provide recommendation for additional actions
Explain E-Commerce and m-Commerce and reflect on future trends/development in this area
Explain Identifying Consumer Segments and Can you have a business without having identified your customers
What do you know about their code of conduct and What should be included that you have not already established
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