Compare the consumer pros and cons of two service products

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Reference no: EM133312062

Case Study: Carefully read Peloton Going the Distance by Matthew Fisher, Hulu international business school. This case is chosen to help you learn more about marketing communications.

Question 1) Compare the consumer pros (benefits) and cons (costs) of two service products: In-person fitness classes vs Home fitness streaming classes.

Question 2) Using the example of a popular fitness class led by a popular instructor as a gym's exemplary "brand community," discuss key elements of interactions in the "brand community" that contribute most to customer loyalty with the gym. When marketing innovative products and services embedded with latest technologies (social media, Internet of Things), how can marketers unleash the power of a "brand community" to strengthen the competitiveness of home fitness services such as Peloton.

Reference no: EM133312062

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