Reference no: EM132246265 , Length: word count : 1400

Use the Virtual Organization link to access information about a virtual business.

Click the name of the specific business, such as Riordan Manufacturing, Huffman Trucking, Kudler Fine Foods, Baderman Island, Kelsey, Patton Fuller Community Hospital, Northwest Community College, or Berry's Bug Blasters.

Select one of these organizations as the basis for this assignment.

Using the Internet or other resources, locate at least three print, television, and electronic media contacts--either local media in the city where the Virtual Organization is located or national media--for your selected Virtual Organization.

Include the name of the media outlet, the editor's name, and an e-mail or mailing address, for each media contact.

Compare the communication techniques you would use to build a relationship with each media contact.

Identify how key communication trends in the media influenced your choices of media contacts.

Write a 1,400- to 1,750-word paper discussing your findings.

Instructors Guidance.

Good evening everyone,

For this week's individual assignment, you will be choosing a virtual organization from those available at the link provided. You'll research the company, which is fictional, and then look online for real-world media news outlets that would apply to garner free publicity.

As an example, if I were to choose a company that were located in State College, Pennsylvania, and it was a regional company, I would choose to reach out to real-life media outlets like the Centre Daily Times or WJAC-TV, both of which service just that area. In other cases, you may want to look to national outlets.

So, in a nutshell, you're taking a virtual company and pretending it's real, and using real-world media venues.

As you work, remember that you are looking to create relationships with the media - reporters and editors for the most part. You do not want to reach out to advertising departments or marketing/advertising firms, and social media platforms are not media outlets.

When crafting your message, remember that you need to have a message that is newsworthy. Why should these groups want to report on your company, what makes you special or worthy of coverage? What's the hook, in other words.