Compare the classic yale attitude change approach of hovland

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Discussion Question 1:

There is evidence that suggests that there are cultural differences in how people view themselves. Describe, using an example, how people from collectivist cultures tend to view themselves, and how people from individualist cultures tend to view themselves.

When Linda was a child, her friends at school all earned a lot of money if their grades were good. Linda went to her parents and asked that she be given money for good report cards. Her parents agreed. She would earn a nickel for every "A" and a dollar if she earned all "A's." Her friends, of course, were offered much more money for good grades. Using the overjustification effect, explain why Linda's parents might have offered her such meager monetary rewards for academic success.

Discussion Question 2:

What did Leon Festinger's (1957) original formulation of dissonance theory posit? Be sure to address what cognitive dissonance is, how and when it arises, and what people do to reduce it.

Jessica thinks of herself as a health-conscious person. As she is eating a steak one evening, she sees a news report that consuming red meat increases the risk of breast cancer by over 50 percent! At this moment, she is experiencing a large amount of cognitive dissonance. State the three ways people can reduce dissonance, and apply these techniques to Jessica's dissonance; that is, give an example of each of the three dissonance reduction techniques Jessica could use

Discussion Question 3:
An attitude can exist at two levels: implicit and explicit. Define an attitude at each level and explain the distinctions between the two.

Compare the classic Yale Attitude Change approach of Hovland and his colleagues with more contemporary approaches such as Petty and Cacioppo's (1986) elaboration likelihood model.

Social psychologists have long observed that attitudes do not always predict behaviors. When are attitudes most likely to predict spontaneous behaviors?

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Reference no: EM132850566

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