Compare the campaign performance of different search engines

Assignment Help Management Information Sys

Reference no: EM133386000

Question

Each row of data in the sheet named Double Click contains information related to a specific keyword for a particular search engine. In order to compare the campaign performance of different search engines, we first need to decide the metrics on which we want to compare performance. For example, if we choose revenue as such a metric then we can say that the search engine which generates a higher revenue has a better performance than another search engine that generates lower revenue. We refer to such metrics as KPls {Key performance indicators}. Which of the variables [column names) already' included in the data sheet can serve as these KPls?

Your response should be in no more than half a page.

Reference no: EM133386000

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