Reference no: EM133013281 , Length: 3 pages
Assignment: Digital Wallets on Mobile Devices: Apple and Google Case Study
Instructions:
Complete the Digital Wallets on Mobile Devices: Apple and Google case study in Chapter 11 of your text.
1. In about 300 words, compare the benefits and drawbacks of Google Wallet and Apple Pay from a consumer's standpoint, a retailer's standpoint, and a bank's standpoint.
2. In 2015, Google announced the introduction of a new service called Android Pay. Using your favorite search engine or the resources of your library, learn more about Android Pay and, in about 200 words, explain why you think Google decided to develop this new product. In your answer, be sure to consider why Google also decided to continue offering its Google Wallet product.
3. A product named CurrentC that combines mobile payments and loyalty benefits was announced in 2015 by the Merchant Content Exchange, a company owned by a consortium of large U.S. retailers. CurrentC avoids the charges imposed by credit card issuers by using debit cards, but debit cards do not provide the same level of fraud protection as credit cards. Using your favorite search engine or the resources of your library, learn more about CurrentC and, in about 200 words, outline this product's chances for success. Be sure to include a discussion of the benefits and drawbacks of CurrentC in your answer.
4. Some banks are considering creating and offering a digital wallet product. Using your favorite search engine or the resources of your library, learn more about these banks and their plans and, in about 200 words, evaluate the likelihood of a bank's success in introducing its own digital wallet.