Compare product benchmarking and strategic benchmarking

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Reference no: EM131952335

Question: 1. Compare and contrast process benchmarking, product benchmarking, and strategic benchmarking.

2. When benchmarking, what is the primary hazard in comparing measures across companies to gauge performance differences?

3. How do a firm's key business factors help direct its benchmarking program?

4. Provide several examples of the types of measures that are often gathered in benchmarking studies. How does a firm determine which measures should be included in its benchmarking program?

Reference no: EM131952335

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