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Compare product and the competitions product

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Reference no: EM133217234

You will be exporting Sun Rype foods (sunrype.com) to Brazil.

Feel free to chose one or two product lines from Sun Rype that you want to export (include in your report why you have chosen that product line). Since Brazil is such a large country, you are welcome to pick a region you want to start exporting to - again include information in your report why you chose a certain area.

Explain the following:

1) Competitor Analysis -Compare and contrast your product and the competitions product.

- Brand name, Features, Package, etc. Competitor's prices, promotion and advertising methods

2) Detailed Marketing Plan (IMC)

a. Marketing Objective - forecast market share and sales volume

b. Marketing Strategy - clear and specific identification and description of the target market

Reference no: EM133217234

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