Compare paid search insertions organic search and paid ads

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Reference no: EM133726338

Discussion Post: Camping Search Results for Coleman

Part I: A high percentage of internet traffic begins with someone conducting a search. Compare and contrast the concepts of display ads, organic search results, and paid search ads from the perspective of a consumer wanting to locate websites that provide information and products on camping. Compare and contrast paid search insertions, organic search, and paid search ads from the viewpoint of Coleman, a company that sells camping supplies and equipment.

Part II: Watch the Google video on use of Keywords and then use your Google Ads account to research and select five keywords Coleman may want to use with a new line of tents. Provide your rationale for your selections. Submit a screen shot of your Google Ad Keyword Planner page.

Reference no: EM133726338

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