Compare Oreo campaign to results of other social campaigns

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Reference no: EM131957371 , Length: word count:1000

Assignment -

You will create a 3-4 page (including separate cover and reference pages) analysis of the following case study. You will be graded on your understanding of the content and your use of business terminology and at least 3 cited references to credible business sources of information.

Oreo's Daily Twist - Oreo has a great reputation for creative social media marketing. Their simple "you can still dunk in the dark" tweet won them huge praise and exposure during the Super Bowl blackout, while other companies were paying an average of $4 million for a TV advert.

Their recent Oreo Twist campaign was another outstanding success. To celebrate its 100th birthday, Oreo produced 100 Facebook Posts in 100 days that turned trending news stories into "visual treats".

As a result of the campaign, Oreo garnered over 231 million media impressions from over 2,600 articles. They increased their Facebook fans by over a million and increased their Facebook engagement by 195%. They also increased their share rate by 280%, with each post being shared an average of 1,472 times.

Do some research and compare the Oreo campaign to the results of other social campaigns.

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Reference no: EM131957371

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