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Question: Holderbank's business structure is similar to that of CEMEX, both focusing on the cement business. Use Holderbank as an example of the other big five players. Compare Holderbank's performance with that of CEMEX using data in Exhibit 4 in the CEMEX case (page 15).
1. What are their profit margins?
Profit margin = EBITDA (US$ m) / sales (US$ m)
2. What are their average costs?
Average cost = [sales (US$ m) - EBITDA (US$ m)] / cement volume (m tons)
3. What are their average prices?
Average price = sales (US$ m) / cement volume (m tons)
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