Reference no: EM131029585

1. Compare and contrast fixed versus floating exchange rate regimes. Which do you view as preferable and why? Given that today we operate in a world dominated by a floating rate regime, what factors explain changes that arise over time? Finally, how can companies manage to their own advantage in such a context? In other words, what actions can companies take in response to exchange rate volatility?

2. In your own words, establish your understanding of the strategy of international business by elaborating:

a. Key requirements for establishing and retaining a competitive advantage
b. Alternative strategic motivations for expanding abroad and how they relate to competitive advantage
c. The means by which you might determine when, where and how to enter foreign markets

In light of your above understanding, undertake an assessment of Ford's strategic change (see "Ford's Global Strategy", p. 367-368 in Global Business Today text) wherein you also identify the implications of this change on Ford's entry into new markets across the globe.