Compare digital marketing effectiveness

Reference no: EM132923533 , Length: word count:1500

DATA4700 Digital Marketing and Competitive Advantage

Learning Outcome 1: Identify components of digital marketing collateral that are well suited to A/B testing

Learning Outcome 2: Use A/B testing data to compare digital marketing effectiveness

Learning Outcome 3: Think critically about how segmentation interacts with A/B testing

Breakout activity: A/B Testing

You are tasked with creating a B version of the e-mail displayed on the next slide, to test what is the most effective way to appeal to recipients.

- 1) Which elements of the e-mail would you consider including in your A/B testing?

- 2) For those elements, what specifically would you change for testing in your B version, and why?

Reference no: EM132923533

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