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Monitoring competitors' performance and strategies is a key aspect of an external audit. This exercise is designed to give you practice in evaluating the competitive position of organizations in a given industry and assimilating that information in a CPM.
Instructions
-View online resources that compare Coca-Cola and Dr. Pepper with Pepsi.
-Devise a Competitive Profile Matrix that includes Coca-Cola, Pepsi, and Dr. Pepper.
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