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Assignment:
Compare how your (Hudson's Bay) organization's digital presence compares to the competition (Macy's).
How can marketers use the consumer ethnocentrism characteristic to segment consumers?
the main forces in the macroenvironment for your organization,what marketing decisions have been or could be made with that marketing research?
the objective is for you to assimilate your knowledge gained from readings discussions and work in this course into a
1.what internet business model would be appropriate for the company to follow in creating a web site?2.in what ways can
Determine a coaching plan. Prepare to coach the CEO during the process of transforming Pepsico. How might path-goal thinking help the CEO guide Pepsico employee
What are some key international marketing questions NIKE is likely to want answered prior to entering a foreign market?
When the initial concentration of sulfur trioxide is 0.128 M, the concentration of oxygen at equilibrium is found to be 0.0130 M.
Explain the steps in the marketing planning process.- What is an action plan? Why are action plans such an important part of marketing planning?
How might you obtain data to segment visitors to your city's public parks, by day of week and time of day? What would you expect to find?
1. Discuss how information systems can create business value and enhance a company's competitive advantage from a resource-based view.
Do you agree that when brands partner-up, you (the consumer) are the winner? Explain why HBO partnered up with Apple to launch HBO Now
Identify three to four companies for whom you want to work (your target market and how you can fulfill its needs/wants), and how you think your skill set will benefit them.
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