Reference no: EM131620165

Part I

Question 1 (350 words)

What are the biggest advantages of trade promotions and why? Compare and contrast trade promotions vs. consumer promotions. Incorporate concepts and examples from the attached lecture.

Question 2 (350 words)

What are three sales promotion strategies? Compare and contrast the three strategies and use one product to illustrate each strategy.

Compare and contrast which strategies would be appropriate with each of the four major types of selling (trade, retail, telemarketing, and e-marketing). Incorporate concepts and examples from the attached lecture.

Part II

4 pages, APA format. 3 Sources-including the provided text

Select a product and describe seven different types of consumer promotions from the twelve shown in Table 6.2 of the text (reference below) and assess how each of the seven types would be applied to your product. Determine which strategy is the most effective and explain why.

References

Chapter 5 and 6 of:

Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more [Electronic version]. And use article

Zeelenberg, M., & van Putten, M. (2005). The dark side of discounts: An inaction inertia perspective on the post-promotion dip. Psychology & Marketing, 22(8), 611-622. Retrieved from the ProQuest database.