Compare and contrast the promotional strategies

Assignment Help Business Economics

Reference no: EM13822760

Promotional and Advertising Strategies

Select one of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. Use the Internet to research at least two companies within the selected product category. Take note of the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use.

Write a six to eight page paper in which you:

1.Compare and contrast the promotional strategies used by two different companies for a similar product within the category that you selected.

2.Recommend two ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendations.

3.Propose two uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Provide a rationale for your response.

4.Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four pricing objectives. Suggest two actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response.

5.Determine the most effective advertising medium for a company in the selected product category. Support your response with two examples of the effectiveness of the chosen medium.

6.Use at least five quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.

Your assignment must follow these formatting requirements:

•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

•Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

•Apply the core marketing concepts and marketing orientation to develop viable marketing strategies that fit a variety of market environments, domestic and international.

•Analyze information technology applications and the application of decision support systems to gain a competitive advantage and more effectively control operations.

•Use technology and information resources to research issues in contemporary business.

•Write clearly and concisely about contemporary business using proper writing mechanics.

Reference no: EM13822760

Questions Cloud

Develop this theme into an engaging story : Develop this theme into an engaging story that can be shared with children and families. Choose one of the following themes for your storybook: Engaging in Physical Activity and Nutritious Eating

Characteristics of an ethical dilemma : Explain the characteristics of an ethical dilemma. How do they differ from other situations resulting in disagreement between conflicting preferences, needs, or expectations?

Write paper on two reasons why you liked or disliked work : Write a response paper about two reasons why you liked or disliked the work. Your first paragraph will have a brief summary of the work and author.

What is the value of net domestic product : Supply-Side Economics) One supply-side measure introduced by the Reagan administration was a cut in income tax rates. Use and aggregate demand/aggregate supply diagram to show what effect was intended. What might happen if such a tax cut also shifted..

Compare and contrast the promotional strategies : Compare and contrast the promotional strategies used by two different companies for a similar product within the category that you selected. Recommend two ways in which a company within the selected product group could use marketing information to di..

Determine prices and plan promotions : how we develop products, distribute products, determine prices and plan promotions. Competition is stiff and the cycle from concept to market is shrinking.

Write a two page persuasive essay on a controversial subject : Write a two page Persuasive essay on a controversial subject that is going on presently (Current Events). Some suggestions would be for you to watch CNN News.

Are you for or against the war on terrorism : Are you for or against the war on terrorism

How does inference differ from descriptive statistics : What is statistical inference and how can it be used in epidemiological research? What are its strengths and limitations? How does inference differ from descriptive statistics?

User Account

All Pages