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Select one (1) of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. Use the Internet to research at least two (2) companies within the selected product category. Take note of the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use. Write a six to eight (6-8) page paper in which you: Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected. Recommend two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendations. Propose two (2) uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Provide a rationale for your response. Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Suggest two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response. Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium. Use at least five (5) quality academic resources in this assignment.
What are the top priorities and steps that this organization should focus on as it develops its workplace health and safety programs to address the key health, safety, and security issues that face this industry?
Briefly explain your selected problem. - Find what kinds of information should be gathered to help you in solving this problem and where this information can be obtained.
Partially completed items arrive at a workstation in a producing operation at a mean rate of forty per hour. The processing time at the workstation averages 1.2 minutes per per unit
A piece of rental property will generate $10000 a year for five years,$ 12000 for the next five years, and then be sold at the end of the tenth year for $100000. If you can earn 10 percent on yours funds, illustrate what is the maximum you should ..
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What is the basis of the FTC's power to control ads for diet products? What ethics has the FTC established to determine if a diet product claim is unfair and deceptive?
Describe who also explain how often communications will occur for quality assurance activities. Identify final closure process on resolved quality assurance issues.
What benefits will he or the organization realize from him investing his time to improve his skill at conducting performance discussions
analyze how these stats may be an issue for the company doing business in Brazil in terms of ethics.
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Describe why you chose this brand rather than the competitor's brand and Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.
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