Compare and contrast the possible strategies

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The Jollibee Foods Corporation was able to withstand competition from McDonald's in the Philippines and later found success in an already-saturated U.S. fast food market by localizing its menu to Filipino tastes and entering foreign markets with a large number of Filipino expatriates.

If you were the head of a successful fashion house (for example, Muslimah fashion) based in Kuala Lumpur, would you choose a similar strategy to enter into the U.S. market, or would you pursue a different option, such as licensing or forming a joint venture with an established U.S. brand? Compare and contrast the possible strategies.

Each of your answers should not be more than 350 words but must be more than 280 words.

Reference no: EM133092897

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