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Compare and contrast the likert scale

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One of the most common ways to capture self-reported data in a UX study is with some type of rating scales. Two of the classic approaches to rating scales are the Likert scale and the semantic differential scale.

Compare and contrast the Likert scale and the semantic differential scale. Which scale is the most effective and why? Which scale do we see more often today?

Reference no: EM132248996

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