Compare and contrast the information

Reference no: EM133287235

Question: Study consumer motivations for a brand of your choice. Four interviews are required, using any means (telephone, e-mail, video calls, etc), Two interviews will employ metaphor elicitation and two by means of individual depth interviews. For descriptions of these techniques see attachments in Blackboard. Your report will compare and contrast the information obtained about brand motivations by means of each interview format.

Reference no: EM133287235

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