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Compare and contrast the different forms of countertrade

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What is the difference between ethnocentric, polycentric, and global pricing strategies? Which one would you recommend to a company that has global market aspirations?

If you were responsible for marketing computerized tomography (CT) scanners worldwide (average price, $1,200,000) and your country of manufacture was experiencing a strong and appreciating currency against almost all other currencies, what options are available to you to maintain your competitive advantage in world markets?

Compare and contrast the different forms of countertrade.

Reference no: EM133165511

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