Reference no: EM132035011

If you've had a really bad day (one of those "I wish I had stayed in bed days"), is there a product that always makes you feel better. How about at the holidays; does your family have favorite foods that you associate with all the good things the holidays mean to you. The firms that make those products certainly hope so, because it means they have been successful in creating a brand image that you associate with positive feelings or values. We don't even have to eat that favorite food; just the logo or jingle can cause us to make those associations. But

Describe the brand image of the product or firm and provide very specific examples of how they firm's supports that image. Then, select a competing brand and compare and contrast the brand image of the second product to the first. Be very specific and provide detailed examples. You are encouraged to use your own experiences with the product in your discussion. Examples of ads or other promotional activities will be very helpful in evaluating how the firm supports the brand.

What do they mean by branding and how would I compare two companies and what two companies are going head to head to compare.