Compare and contrast Swimply from AirBnb

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Reference no: EM133218560

Assignment - Global Marketing Discussion

Description - AirBnb has revolutionized the way we travel. It allows people to list, discover, and book unique accommodations around the world- BUT, one must wonder: is AirBnb truly a business or is it a marketing phenomenon?

Part 1 - Research the company and discuss/explain the following:

1. The 4Ps of AirBnb's Marketing Mix

2. AirBnb's Marketing Strategy

3. AirBnb's Content Marketing Strategy

4. AirBnb's Influencer Marketing Strategy

5. AirBnb's Referral Program

Part 2 - Research Swimply.com (an online marketplace for renting a private swimming pool).

Respond to the below:

1. Compare and contrast Swimply from AirBnb.

2. What are the "Pros" of each company and what are the "Cons" of each company?

Reference no: EM133218560

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Compare and contrast Swimply from AirBnb : Part 2 - Research Swimply.com (an online marketplace for renting a private swimming pool). Compare and contrast Swimply from AirBnb

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