Compare and contrast four major segmenting strategies

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1. How can budgeting be viewed as a choice process?

Find a cartoon/comic strip image on the Internet to illustrate your discussion. Explain the relevance of this image to your answer. Find and use at least one academic article relevant to your discussion.

2. Compare and contrast four major segmenting strategies.

3. Describe the importance of job description and job qualification based upon job analysis. Discuss how job analysis prior to posting a new position is critical to the successful operation of the organization. (Dunn & Haimann, Chapter 17)

Reference no: EM132159253

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