Reference no: EM133670609 , Length: word count:600

Discussion and Recommendations:

Critical analysis: Ensure that your analysis is critical rather than just descriptive/summarizing. Compare and contrast different points of view rather than just summarizing one source.

For instance, which other brand company could have been explored; what other brand/s did something if not similar but something around the main topic of consideration and how was it different?

This difference should then be supported with research, i.e. referencing. For instance, your company adopts this particular marketing strategy. However, when compared to this other company or the overall product/service environment, there are still ways to further improve this so as to ensure it improves its overall brand image, market share...something along those lines for instance...o

Theory: Devote more time to discussing/explaining how your specific marketing theory fits in your analysis. Did not see much theory integration...o Recommendations (Q5): These would typically stem from the previous sections and overall theoretical concepts including critical discussion; so you would combine examples of the brand company/s you critically analysed and even seeing how relevant theory can be integrated here.