Reference no: EM135023
You will be creating an international marketing report for an international brand/product. You will serve as a consultant to an international company breaking into the US market. Research and analyze at least two current articles on an international brands' effort to penetrate the U.S. market. Identify the relevant and applicable concepts and theories presented in the articles and compare and contrast these concepts and theories to those from the text and other sources into your analysis. Articles of unsuccessful branding efforts are equally note worthy and may be included in your analysis. Incorporate all information into a preliminary marketing report.
The marketing report should include research on the following regarding your selected home country and the entry to U.S. market.
Directions-
Select product and home country.
Research current International marketing topics and issues. Identify the relevant and applicable concepts and theories for your client. These may include: market segmentation, target markets, cultural issues and barriers, packaging, product design elements and features, competition, market entry methods, legal issues, and ethical issues.
Analyze relevant components of trade agreements between your company's home country and the U.S.
Analyze U.S. culture and provide data on laws, trade issues, economic issues and other relevant background information.
State the rationale for the selection strategy for entering U.S. market
Analyze the positioning of your company's product in the U.S.
Compare and contrast branding strategies for the U.S. market and make a recommendation for your client.
Develop a conclusion and make a summary of recommendations. Include graphics where appropriate.
|
How long is the open-closed pipe
: An open-open organ pipe is 67.9 cm long. AN open-closed pipe has an essential frequency equal to the third harmonic of the open-open pipe. How long is the open-closed pipe.
|
|
Discuss the pricing and distribution strategies
: Prepare a report that discusses the pricing and distribution strategies. Research the following topics for the latest information concerning issues, trends, and potential impact to your client and relate them to the concepts and theories from the ..
|
|
Compute the speed of the players just after the tackle
: A 100-kg halfback running north with a speed of 12 m/s is tackled by a 110-kg opponent running south with a speed of 4.0 m/s. If collision is completely inelastic and head-on, compute the speed of the players just after the tackle.
|
|
Illustrates how a crowdsourcing platform can be used
: Read about "Crowdsourcing" platforms supporting microwork such as Amazon's Mechanical Turk. Describe an example/scenario that illustrates how a crowdsourcing platform can be used to semi-automate financial industry related tasks.
|
|
Compare and contrast branding strategies for the u.s. market
: Analyze the positioning of your company's product in the U.S. Compare and contrast branding strategies for the U.S. market and make a recommendation for your client. Develop a conclusion and make a summary of recommendations. Include graphics where a..
|
|
Explain how capacity utilization affects product mix
: What is the number of units that Wilson must achieve in the coming year to maintain the same net income after taxes as projected for the current year if the selling price of widgets remains at $9.60 per case and the variable production costs of wi..
|
|
Critically review literature relating to leadership styles
: Critically review literature relating to leadership styles for your own nation and two other nations of your choice, considering how a manager from your nation might need to change their leadership style when working in subsidiaries in the other t..
|
|
Describe the product subject to remembrance
: Describe the product subject to remembrance, recall number, comprising the recall date and the reason for the recall. Analyze whether the manufacturer would be liable for negligence if the product hadn't been recalled and had caused harm to a consu..
|
|
Find out the height of the building
: If the beam now strikes the top of a building standing directly at the water's edge, find out the height of the building.
|