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1. Search the facilities of two competing service firms in the same industry (e.g., banks, restaurants, or gas stations) that you believe have different approaches to service. Compare and contrast their approaches using suitable frameworks from this chapter
2.. Develop two different customer scripts, one for a highly standardized service and one for a highly customized service. Map all key customer steps of this script across the three stages of service consumption. What are the key differences between the standardized and customized service?
3. Describe an unsatisfactory encounter you experienced recently with (a) a low-contact service provider via email, mail, or phone and (b) a high-contact, face-to-face service provider. What were the key drivers of your dissatisfaction with these encounters? In each instance, what could the service provider have done to improve the situation?
Explore and engage with emerging markets which have been exacerbated by COVID and political and trade developments
Locate a privacy statement on a Web site. In about 1-2 pages, answer the following questions: Does the privacy statement include a specific provision or provisions regarding the collection of information from children
Define and discuss the product life cycle and how this might affect our new product development planning.
Embraced by marketing-oriented companies.
What are the defining characteristics of policy change? Provide a scholarly supported rationale
MKT 571 University of Maine at Augusta. How one goes to market and the influences of the channel affects the pricing strategy of the product or service.
Discuss global issues in services marketing. The United States has become the world's largest exporter of services. Although competition is keen.
Every company gathers information on customer preferences and buying history in order to improve their long-term customer relationships.
Please help me answer these questions and please include references: 1. What is Crayola's Product Strategy?
MRKT19036 Marketing of Service Products Assignment Help and Solution, Central Queensland University - Assessment Writing Service
How could Boeing have avoided some of these missteps and fallout from their launch strategy? Why did Boeing attempt to accelerate the development
Need to write down case study paper on the topic "pizza hut (NYSE:YUM) rolling out beer delivery service in 2019 (new product/distribution) ".
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