Reference no: EM132978442

Identify two organisations in an industry of your choice. These organisations must have clearly different value chain designs and structures. It is recommended that one should be based around a purely physical product or product (a Good) and the other an intangible product or product (a Service).

For these two organisations, completing a case study analysis that treats the following:

-Describe, compare and contrast a primary Customer Benefits Package from each firm.

-From both the customer's and management's viewpoints, compare and contrast the value chain design and structure for the two organisations.

You should include a discussion on the advantages and disadvantages of each value chain design? Analyse the two different organisations relative to how they define their operations strategy in different ways. In doing so you should define each firm's strategic vision, strategy, and competing priorities. You should also clearly identify what operations management have to be good at to make the organisation a success?