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Compare and contrast a four ps approach

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Assignment 

Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one standard and non-standard problem.

What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?

APA Format

2 Pages

Use at least two of the reference below. You may include any other reference.

Reference:
Tanner, J., & Raymond, M. (2012). Principles of marketing. Irvington, NY: Flat World Knowledge, Inc.

https://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx?sq=definition+of+marketing

The 4 ps of the marketing mix. (2013, Dec 16). AllAfrica.Com Retrieved from https://search.proquest.com.ezproxy1.apus.edu/docview/1468724852?accountid=8289

The 4 Ps as a Guiding Perspectiveby Kalsbeek, David H

Verified Expert

In the following case study the concept of 4Ps of marketing strategy and value approach for marketing is well described. In addition to that a comparison is also made between them for a better understanding of the fact that in today's competitive market which concept is more dependable for becoming successful.

Reference no: EM131270806

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