Reference no: EM133074942

COMPANY ANALYSIS (CA)

Whirlpool Company

You will use the SWOT (strengths, weaknesses, opportunities, and threats) technique as the basis for your analysis.

The Company Analysis can be viewed as a series of steps. First, you will select a company and find the existing SWOT(s) . Find the following ratios for the company and the industry- Profitability: ROA; Leverage: Debt -Equity; Liquidity: Current Ratio for firm and industry. The key is to compare and analyze how well the company is doing relative to the industry.

Identify the top issue facing the firm you have chosen (this may be a problem or an opportunity). You will need to convince me that the issue you selected is the highest priority one. For your issue, you will discuss the relevant causes and impacts. Your recommendations are another important aspect of this assignment. They must effectively address your issue and you must provide sound reasoning to support your views.

Your recommendations can be broad at first, but you must "flesh them out." In other words, they must be actionable. What specific actions should management take to efficiently and effectively address the issue you have identified? Assume you had Publix and you thought it was important for them to grow geographically, that is a good start. However, you would need to identify where. In Mobile County, OK, where in Mobile County based on their target market? How many store units? All at the same time? Staggered? Does the company have the means to pay for this growth? Do they take on debt or use equity? These are some of the questions you might ask intended to help you "flesh out" your recommendation section. Be sure to provide sound reasoning to support your positions.

At the end of your recommendations section, you need to identify the key functional areas of the organization that must be involved to implement your proposed recommendations. Do you need production, marketing, human resources, legal, etc.? Who needs to be in the room when this decision is made?

Should they be involved on the front-end or simply responsible for carrying out the plan? What level(s) (top, middle, first-line, non-managerial) are necessary to implement your recommendation? Does the answer to this question, impact who should be involved in the planning and organizing stages?

CA Format
Your completed assignment will consist of a title page, the body of the report (the body should not exceed 3 to 3 ½ pages-see below), a reference page, and an appendix.
• Title page
• Body of report
o One paragraph introduction - bring the reader up to speed on the company and its overall situation.
o Financial Analysis (Approximately one to two paragraphs)
- 3 Ratios - 1) Profitability: ROA; 2) Leverage: Debt to Equity; 3) Liquidity: Current Ratio for firm and industry.
- Comparison and analysis of company's ratios with industry ratios.
o Main Issue (Approx. 1 paragraph to define and justify your selection)
- Cause(s) of issue (Approx. 1 paragraph)
- Impact(s) of issue (Approx. 1 paragraph)
- Recommendation(s) for issue (1 ½ to 2 pages)
o References (Eight minimum-APA style)
o Appendix (Initial and updated SWOTs with APA in-text citations-goal is 5 per category)

The cover page should include your name, the date, and the class section. The actual report begins on page two and should be typed. You should use one inch margins, double space, 12-inch font. You MUST include in-text citations using APA format. Use headings and sub-headings to organize the information.

Attachment:- COMPANY ANALYSIS.rar